If you've got nothing to say, then it's best to say nothing at all.  Putting content out to your audience without a clear cut message is just fluff, and fluff doesn't compete with the millions of other businesses who want the attention of your audience.  Before you write anything, ask yourself if your thoughts add any value to your readers.  Is what you're saying going to change the way they think, act or do business?  If not, what's the point?

Use these guidelines to avoid fluff and create valuable content:

  1. Have a plan - an overview of your social media and for every bit of content that you create.  The plan will keep you on track and will stop you from going off on a tangent.
  2. Sharing relevant content from other sources is not out of the question but original content is key to building and keeping your audience.  Too much shared content will give the impression that you have nothing to say.
  3. Other sources keep your stream full but redirect your audience to other websites and social media feeds which is not what you want.
  4. If your business or industry calls for it, you might need to position yourself as a thought leader in your space.  Make sure that the information you're giving to your audience is considered, researched and correct.
  5. Internet readers skim, they don't read the way one would a book - so get to the point quickly.  Content creators are now structuring their content differently, they tend to start with their point or conclusion to grab interest and then they fill out the article with the facts that lead them there afterwards.
  6. Write like you know what you're talking about.  Don't be tentative.  If you don't have confidence in your content not only should you not be writing it, but nobody will listen.

Sometimes creating content for your website and social media platforms feels like a burden because it's a never ending task.  You have your business to run and your business is not content creation.  Well, it's our business - JoziTown Projects offers social media, blogging, content research and writing services for businesses like yours.

Get in touch and we'll take it off your hands.

Comment