We have many years under our belt in terms of Project Management, particularly in events. We are organised, have high standards, work well with suppliers, understand industry norms and have contacts to help our clients along the way.
Each project is different and varies greatly in terms of the challenges they present and the potential they have. Our team is ready and waiting to discuss your requirements and can help you tackle just about anything - if we haven't done it before we are ready for our first!
Social Media is the largest and most important pillar of any marketing strategy because these days, that's where people are going for information.
Every social media platform attracts a different kind of audience because of the way they are run, their look and feel, the tools they offer and what they do and don't allow. JoziTown can help you segment your audience and identify the platforms on which you need to be represented. Because being on the wrong ones can not only be high maintenance but can also spread your resources unnecessarily and be detrimental to your brand.
We've often heard people say that they've 'gotten by just fine without all of this social media - why should we bother now?'. Well - we used to get by without a lot of things until we had them, now it seems incomprehensible not to have them (like cars!). That's exactly what social media is like - once you're using it and reaping the rewards, you'll not only wonder why you weren't doing it before, but you will come to realise that you can't do without it going forward. And remember, marketing your business is not just about getting by, its about using all of the tools available to you to turn your business into the best it can be!
If you want to generate more business, be more in touch with your customer, and get your brand out there, then social media marketing is the way to go. You have to understand that if you aren't reaching out to your customers online, you might be missing them completely!
Content for your website and social platforms, press releases, media liaison and publicity, we do it all.
The most important part of your social media strategy happens to be the one thing that people procrastinate about most... CONTENT! It's the part that takes time, thought and energy and it's the one thing that will put you ahead of the game.
Customers put their money behind the best horse. Why would they throw their money at a second rate service when there is something better out there? Research tells us that if a customer thinks that they will get better service at a higher price (and they have the money to spend), they would opt for the better service and avoid a second-rate supplier.
Why are we telling you this? Well - because this is where your content becomes king! Content creates perception and the perception of a brand is what sells a product. Thought leadership is what will position you as the expert in your field. And who better to buy from than the expert?
JoziTown has experienced tuned-in writers who will get to know your brand and communicate your messages with ease. There's no need to fret about this anymore, because JoziTown can turn this chore into something that you will actually look forward to.
On the media front JoziTown offers a comprehensive service in getting your message to the media, be it via press releases, advertorials, promotional material and media liaison.
JoziTown offers a unique service to the wide spectrum of people working in both the private and public sectors, who need to show their understanding of how local politics impacts on their clients, customers, staff and voters.
We have experienced writers, with a broad knowledge of South Africa’s history and current situation, who are able to assist you in adding substance and impact to your work, whether it be through speeches, presentations, press releases and other communiqués.
Contact us for a briefing and leave it to us to guide you and convey what it is you want your audience to read or hear. We will put into writing all your thoughts and objectives in an understandable, impactful way.
Your strategy is the foundation for your entire social media marketing pillar. We basically need to understand WHO we are speaking to, WHAT we are speaking about, WHERE your audience is hanging out, WHEN they are online and finally WHY they would even look at your brand or engage with you online. Once we have those (sometimes tricky) questions answered we can start building a strategy for your business.
Without a clear strategy and worthy goals in place you are just mindlessly communicating without any direction or purpose. You must measure outcomes and work towards long term goals, otherwise you will never reach where you are going. Your social media platforms and your website need to work in harmony with one another, which takes some work in the beginning, but ultimately becomes quite easy and reaps huge rewards.
If your strategy is working, your online communications will look easy. Your customer needs to know that your communicating with them is a pleasure and that the messages that you put out there are just rolling off your tongue at a moment's notice. No hassle. No fuss. JoziTown can create a strategy that works for your business and appeals to your customers.